Watch: Rajasthan Govt Takes An Exciting New Approach To Promote Tourism In The State

By Lipi Mehta: 

It feels refreshing to see the government try out new things, and reach out to the public in creative ways. Whether it be through social media or innovative speeches or even TV ad campaigns. In its latest effort, the Rajasthan Government has tried out a zany approach to showcase the beauty and warmth of the state and promote tourism. A series of groundbreaking new ads, all from the tourists’ perspective show how there is something unique to explore for every traveller in Rajasthan.

Unlike ‘Incredible India’, that takes a more emotional approach and goes by ‘Atithi Devo Bhava’ or how every guest in the country is akin to god (treated with utmost hospitality), this campaign has a more free-spirited approach, with equally fun music to boot! These ads could also remind you of Madhya Pradesh government’s ‘Hindustan Ka Dil Dekho’ campaign, a popular series that remains fresh in the minds of many, even though it was first launched in 2006. However, the Rajasthan ads are unique as they allow for the viewer to discover the state’s beauty on their own, without necessarily telling them what they’re looking at or giving recommendations of where they must go.

Well hopefully, all of these efforts should be able to present the better and more ‘palatable’ side of India, in comparison to the dark, ‘inedible‘ reality that exists in most places.

Watch the ads here and if you feel like travelling to Rajasthan at the end of these, tell us in the comments below!

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